Thanks to Mashable, its huge readership now knows about Evoca Media Services, our new commercial media services platform! They applauded Evoca’s introduction of a flexible media services platform delivering audio creation and distribution online through media APIs (application programming interfaces) and integrated VoIP telephone services. We agree – our platform makes it possible for a wide range of applications to come alive – it’s really up to the user. Mashable’s audience of social networking sites are ideal users. So let’s ask Mashable to tell the rest of the story …

“Evoca, which offers services to allow users to make calls and leave voice comments via an embedded Flash player, has announced the launch of their API. The API will allow other companies to utilize Evoca’s services from their own web sites with their own branding.

When we first covered Evoca, they were primarily an add-on for social networks, allowing users to leave voice comments for their friends. These days they also offer integration with Skype, allowing companies to utilize the service as a solution for their customers to send voice messages. Evoca also provides basic call recording services for recording conference calls or other important meetings.

With its API, Evoca now enables users to customize their call recording solution for their audience. While it seems the focus is on business users, there could also be opportunities for social networks looking to add a voice comments feature (Facebook app anyone?).

The company plans to announce several big partners that will be utilizing the Evoca API in coming weeks.”

Original article posted here